Two Things You Need for A Successful Show
Gary Vaynerchuk of Wine Library TV explains all you need to know about what you need to have a successful online media property. It’s all about content and community. Very well said.
Blog / Links
Jack Christie.com
Our good friend Jack Christie is the go-to guy for information about travel and outdoor recreation in BC. In addition to his regular column in the Georgia Straight, Jack writes some of the best travel guides around.
His current books are…
We had the pleasure of putting together his brand new website at jackchristie.com to coinside with the launch of Best Weekend Getaways from Vancouver. The site is a great resource for stories about travel and adventure in BC.
Who Killed the Electric Car?
Are you ever reminded of something that was a big deal, maybe 10 years ago, and then think, “Oh yeah, whatever happened to that?” Today while browsing through the Apple Hi-Definition Movie Trailers I came across a film called, “Who Killed the Electric Car?” which is the story of the ill-fated EV1. I like films that take our current situation (such as our high oil prices) and ask the question of how we got to this particular point in history, and what we can learn from it. I look forward to checking this out.
What do you want to be when you grow up?
A very interesting perspective to an age old question.
More Video Ads Move Online, Rivaling TV
There are various things that can transform industries forever. Changing market conditions, commodification, and disruptive technology to name a few.
Online services such as Google and AOL are now getting into the video advertising game. As people increasingly get video content over the internet, the marketplace for video advertising is about to be expanded exponentially.
While we have seen this coming for awhile, there is a more interesting twist to the story. eBay has come up with an auction system to sell online advertising. You can buy a spot on a show in an open market. This has the potential to take control for setting rates away from the broadcasters and into the hands of the marketplace. Now shows and the audiences that follow them can be traded, much like what happened years ago with cotton and pork bellies.
If audiences are bought and sold on some kind of mercantile exchange, you don’t have to be one of the big networks to get in on the action, all you need is an audience to sell. Who else sees the possibilities in this idea?
