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Apparently last week was the least-watched week ever for the four big US broadcasters. The July 4th long weekend had a lot to do with it, but this kind of viewer decline for the leading networks has been happening for some time. The audience is more fragmented and web-surfing is replacing TV viewing for many people. The generation that grew up with the Internet are now entering the coveted 18-49 demographic. The days of massive, homogeneous audiences are over. What is going to replace it?

Check out the story here

Doesn’t everyone need a 103-inch plasma TV? Only problem is that it weighs 474 pounds. Might need an extra couple of drywall anchors to get this sucker to stay put.

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I’ve posted a some information about the projects that upNext Media have been involved in lately. I’m going to be getting some video clips ready to include as well.

You can find the projects page button on the left-side of the screen.

One of the pieces of technology that generated the most lip-flap out of the National Association of Broadcasters convention was the RED Camera. I’m not usually much for techno-lust over a camera, but this one is quite noteworthy. This is a camera that can shoot a 4:4:4 image (full rez luminance, as well as colour) at sizes over 4K. For example, a typical high-end HD camera have 2.1 million pixel sensors, this camera will have 11.4 million. The idea is you could ditch your 35mm film camera, and shoot a film on this thing. Total package cost with lens and everything… around $30,000. That’s right, 30-large.

The folks behind Oakley Sunglasses are the money and design guys. It’s a weird looking piece of hardware, much like some of their sunglass designs.

This is something that is either going to revolutionize the digital cinema business, putting an ultra high-end camera within the reach of the indie filmmaker. Or it’s one of the biggest pieces of vaporware ever to come out of NAB. We’ll find out.

Well, here we go. Welcome to the new website for upNext Media. The goals of upnext.ca are as follows

• A means of promoting the services of upNext Media, a new company that gives all levels of television production access to some of the finest graphics and elements talent in the world, without the high costs of a physical post house.
• upnext.ca will be where the client, producers, and artists can collaborate online.
• The upnext.ca blog which you see here will explore how television and the web are merging to create a content delivery system that will challenge traditional delivery, but also create more opportunity for producers and content creators.

Great change is poised to redefine traditional television. The notion of the network and the schedule will be under assault as the viewer begins to demand the content they want, when and where they want it. Very exciting time, and we’ll have fun exploring the issues and trends together.

I look forward to hearing from you. Any comments, questions or suggestions can be sent to jon@upnext.ca