OK, you’re a big media company, and you want some way to monetize the large amounts of content you pump out the door everyday. There are a whole lot of websites out there that need content, so it was only a matter of time before clip syndication services would start to come online. Attach a little ad to the front of the clip, sign up small websites to show the clips, and you’ve got yourself a pretty wide audience. I guess it remains to be seen whether or not the future in media is a whole bunch of small websites or the single, powerful brands that have traditionally driven audience. It’s going to be fun to find out.

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