HBO pondering online strategy
Like a lot of traditional television outlets, the siren call of online distribution is being heard in the hallways of HBO. The reason that all these companies aren’t blasting their signal over the internet right now is the danger of angering all their distribution partners. The last thing HBO wants to do is make all the cable and satellite companies that carry them all angry. The major American networks like Fox are already hearing from a lot of angry affiliate stations as the networks bypass the local station and put their content online. Here’s an article that explores this delicate business situation.
