Well, why use your bandwidth when you could use someone elses?

NYTimes.com Links to YouTube for World Cup Clip
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In a development that seems to signal the growing acceptance of YouTube.com by mainstream media, the Web site of The New York Times linked to the online file-sharing site as part of the paper’s multimedia coverage of the World Cup final. The link appeared in a sidebar and pointed readers to footage of the game’s most striking moment–the head-butt attack by French captain Zinédine Zidane against Italian defender Marco Materazzi that resulted in Zidane’s ejection from the game. Both the Times and YouTube said the link was not part of an official deal between the two companies, but a simple editorial decision by the Times. The use of YouTube’s video infrastructure by one of the nation’s leading papers, coming shortly after Walt Disney Company ran an ad campaign on the site, and NBC agreed to distribute videos there, seems to indicate that established companies are increasingly embracing the YouTube platform. The clip was posted by a French user on YouTube within an hour of being aired on Television Francaise 1 and quickly became one of the most watched videos on the site, racking up almost 1.2 million views in just 24 hours.
(Eric Sass 7/11/06)