There is a growing trend of large sporting events to be broadcast for free over the Internet as a compliment to the regular television broadcast. Earlier this year, the NCAA Men’s Basketball Tournament delivered the full CBS broadcast of every game online. At the time, the NCAA/Sportsline site set a record of delivering 19 million video streams over the course of the tournament.

On the heels of the success of that venture, the PGA Championship is now going to broadcast 11 hours of coverage over the internet. As broadband penetration is now reaching the point where a mass audience can be had, advertisers are starting to jump on board. At this point, the broadband audience is a compliment to the broadcast show, but the future of alternative distribution is being shaped through events such as these.

Check out the news item here

And another article about broadband sports broadcasting