Vancouver realtor Ian Watt is using video, and the time available in his car, to market his real estate offerings. In these videos, we get a little real estate tip, but more importantly get a sense of who Ian is and whether he’s someone we could work with when buying our next obscenely expensive condo in the best part of Canada.

It works in a couple of ways

1. It’s immediate – Ian can record and post a video very quickly, allowing him to make timely comments about the market or current news.

2. It’s personal – No script, no makeup, very informal. You come away with the sense this is really the guy you’re dealing with.

3. It’s effective – By using Vimeo, the quality of video and audio is pretty amazing considering the environment is his car.

I worry about the implications of people broadcasting video from their moving car, but Ian is on the right track here.

Check out his videos here.