The 1% Rule
Here’s something that’s really interesting. The Guardian has written an article about something they call the 1% rule. It generally works like this.
If you get 100 people online, one person will generate content, 10 people will interact with it (leave a comment on the blog, etc), while the other 89 people will just view it.
The conclusion?
“Only that you shouldn’t expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders.”
While the tools and distribution will be democratic, the professional content creator will not necessarily be overrun with user-generated YouTube videos.
