One of the pieces of technology that generated the most lip-flap out of the National Association of Broadcasters convention was the RED Camera. I’m not usually much for techno-lust over a camera, but this one is quite noteworthy. This is a camera that can shoot a 4:4:4 image (full rez luminance, as well as colour) at sizes over 4K. For example, a typical high-end HD camera have 2.1 million pixel sensors, this camera will have 11.4 million. The idea is you could ditch your 35mm film camera, and shoot a film on this thing. Total package cost with lens and everything… around $30,000. That’s right, 30-large.

The folks behind Oakley Sunglasses are the money and design guys. It’s a weird looking piece of hardware, much like some of their sunglass designs.

This is something that is either going to revolutionize the digital cinema business, putting an ultra high-end camera within the reach of the indie filmmaker. Or it’s one of the biggest pieces of vaporware ever to come out of NAB. We’ll find out.